Butcher’s ‘non halal certified’ sign changed after complaint upheld by ad watchdog

(ABC-Australia) An Adelaide butcher at the centre of a complaint over window signage which said the business was “non halal certified” has now made a concession to the advertising watchdog.

Valley Butchers in Adelaide’s north-east was the subject of complaints to Ad Standards which claimed the sign “pokes fun” at Muslim people and “perpetuates a culture of vilification towards religious minorities, that results in harm towards them.”

The Canberra-based watchdog upheld the complaint, finding the sign — which also has images of native Australian animals — breached its code.

When contacted by the ABC, a spokesman confirmed the sign had since been changed by one letter, and now read “not halal certified.”

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