(Smart Company) A South Australian butcher has been pulled up for breaching advertising discrimination rules over a sticker in its window which said “non-halal certified.”
Adelaide-based Valley Butchers found itself in hot water with the Advertising Standards Board in an August ruling published recently.
The majority of the board ruled in favour of a complai[nant] who alleged a sticker in the butcher’s window, alongside a picture of an emu and kangaroos reading “non-halal certified,” was offensive.
“It pokes fun of a specific group of people based on religious belief,” the complainant said.
“Jokes like this on a public shopfront perpetuate a culture of vilification towards religious minorities, that results in harm towards them.”
