(Middle East Eye) A new promotional video by a Dutch modest clothing brand featuring the Eiffel Tower draped in an Islamic headscarf has sparked a barrage of anti-Muslim criticism and commentary in France this week.
The realistic animation by Merrachi, which caters primarily to Muslim consumers, was published on TikTok this week with the text: “The French government hates to see Merrachi coming,” hinting at its imminent launch in the country with a tongue-in-cheek reference to France’s restrictions on Islamic dress.
The video was slammed by far-right politicians, commentators and social media users as a deliberately “provocative” ad that served to “attack” a French symbol.
