(BBC) Six adverts for an Islamic investment platform showing banknotes on fire have been banned after a regulator ruled they were likely to cause serious offence.
The posters for Wahed Invest, seen between September and November on Transport for London (TfL) services last year, featured US dollar and euro banknotes on fire.
The Advertising Standards Authority (ASA) received 75 complaints that the ads were offensive.
Wahed Invest said its intention was to “spark thought and awareness” and acknowledged the ASA’s feedback on the use of international currency.
The adverts featured images of Muslim preacher Ismail ibn Musa Menk and Russian former professional mixed martial artist Khabib Abdulmanapovich pointing at large text stating “Join the Money Revolution” above Wahed’s logo.
