(National-UAE) Water brand Evian created a storm after its social media post sparked a backlash for apparently offending Muslims observing Ramadan.
On Tuesday, when the faithful were marking the start of a month-long fast between the hours of sunrise and sunset, the Danone subsidiary brand posted a message on its French Twitter page that read: “Retweet if you have already drunk a litre of Evian today.”
The message generated an angry response from some users who found it thoughtless and insensitive. “Worst timing,” wrote one person, responding to the post that was retweeted more than 5,000 times in one day.
“There are millions of us fasting in France, right?” another said.
