Complaint about ‘Muslim friendly’ Kiwibank advert thrown out

(Newshub) Kiwibank has been accused of claiming New Zealand is a “Muslim country” in a complaint about one of its adverts.

The 45-second TV advert, which started airing in June, tells viewers about some of the state-owned bank’s social campaigns, including sponsoring the New Zealander of the Year Awards and the Department of Conservation’s Dogs Programme.

But it’s a shot of a “Muslim woman wearing a headscarf shown working on a production line” that’s annoyed complainant C Sheridan.

“Only the white workers are wearing the legally required hairnets,” their complaint to the Advertising Standards Authority (ASA) said.

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