(Reuters) Norwegian police are investigating a threat made against telecoms company Telia after a commercial that used themes of sexual equality and empowerment caused an online backlash.
The threat was made in writing, according to the police who gave no further details and did not say where it had come from.
“We can confirm that a threat has been made against Telia,” the Swedish company’s Norwegian unit said in a statement. “We do not wish to speculate what the reason is, except that it is directly linked to our ongoing campaign Freedom.”
The commercial is a montage of scenes that include a gay marriage, children dancing, and a woman wearing a Muslim head scarf next to another taking one off, backed by Pharrell Williams’ song “Freedom.”
